And why now?
2019 will be the College of New Caledonia’s 50th anniversary (Woohoo!), and we can’t think of a better time to explore our identity and create a foundation for college communications.
It’s been ten years since our last identity refresh, and communications have changed drastically in that time. Now we need to consider many more forms of media, and it’s come to our attention that our brand just wasn’t built to be digital friendly.
Based on a survey conducted in December 2017 which consisted of responses from students, alumni/graduates, prospective students, employees, and members of the community surrounding CNC:
We see this as an opportunity to not only improve the visibility of CNC and our online experience, but as a chance to bring more awareness and a better experience to the services that we offer and the way that we engage with the outside community.