What is our character?
CNC is reimagining the College’s look and building a new website, a visual assets library, and guidelines/resources for print. Building an identity allows us to showcase the true culture at CNC, and set a direction for the character development of the College.
An identity is the embodiment of our strategic plan, our goals, and our college’s community culture.
Nearly all strategic goals will be impacted by this project, but Student Success, Culture of Service, and Community Engagement goals in particular will strongly benefit from this project.
All of these things indicate what our strategic principles should be.
Keeping in mind for each of our audience groups:
These include our key characteristics, the unique value that The College of New Caledonia has to offer, and what the personality of CNC is.
Examples of these messages may include:
Our message is communicated both verbally and nonverbally. It’s embodied in:
The success of our message is entirely dependent on how well we can communicate it.
We prepare rules and principles for:
The tone, word choice, and phrasing of CNC's communications has a subtle but powerful impact on the perception of the College and our quality of communication. Ensuring consistency in CNC's written and spoken communications unites the many parties that speak on behalf of CNC into a single, more influential voice that builds trust for The College of New Caledonia as a whole.
Similar to the voice style, a cohesive visual style unites CNC visually, and builds trust for all of the services we offer. It can also use visual style to communicate nonverbally, including differentiating between information that applies different schools of study, campuses, or demographics more easily.
This is a huge category, including things like wayfinding, using our website, and the way that the college is marketed. Some examples of experience rules may include:
From those rules and styles, we create templates and produce a library of assets that follow those rules and styles. This is where we see the digital assets (website and social media) developing alongside print assets, giving them a cohesive look and providing efficient methods of communication.
Templates for common needs around CNC are developed with ongoing feedback and participation of the departments that use them. They standardize the way that our materials look and make them quicker and easier to produce. Templates may include:
Guides are for creating materials that are not covered by the templates, and detail the rules for modifying or creating new templates. Guides may include:
Asset libraries include reusable assets that can be added to
From those things, we then create all of the actual final products, materials, and experiences that the college offers.
January to March 2018
This is where we need the most input from you. In this stage, we gather data on best practices in general, but also information about what the best methods will be for CNC. This includes looking at our existing use of our identity and analytics, engaging our focus groups, and conducting interviews and usability tests for printed and digital materials.
Then we decide on
March to September 2018
This means creating the assets, guides, and templates.
June to December 2018
CNC is a big place, and to ensure that everyone at CNC knows how to use all of our new assets and make sure that the transition is as seamless as possible we will spend this time preparing internally.
This process will include orientations, Q&A sessions, and resources for employees.
It’s celebration time!
In conjunction with our 50th anniversary, we will be officially launching our new identity and website. This means celebrations and new features to explore.
January 2019 - Onward
In order to ensure that our new identity keeps up with the needs of the future, the evolving culture at CNC, and stays cohesive and practical, an ongoing development strategy will be implemented. This will include ways to gather feedback and data about how our identity and assets perform and methods for making changes, adding new assets, and maintaining the brand.