An identity is the embodiment of our strategic plan, our goals, and our college’s community culture.
- Gives us direction of the College
- Sets out priority audiences
Nearly all strategic goals will be impacted by this project, but Student Success, Culture of Service, and Community Engagement goals in particular will strongly benefit from this project.
- Defined through the Strategic Plan and by extension the Accountability Plan and Operational Plans
- Sets more specific targets for success
College Community Culture
- Takes into account both the current culture and the intended direction of our College’s culture
- Determined through interviews with prospective and current students, alumni, faculty, employees, and partners from all six campuses
All of these things indicate what our strategic principles should be.
Who are we talking to?
Keeping in mind for each of our audience groups:
- The way that they like to communicate
- Our reason for communicating with them
What messages do we want to send?
These include our key characteristics, the unique value that The College of New Caledonia has to offer, and what the personality of CNC is.
Examples of these messages may include:
- We care about our students and we're here to help them succeed.
- We’re here to provide long-term value for your life.
- We are locally driven and focused, but are connected nationally and internationally.
- We’re seeking feedback so that we can continue improving.
Our message is communicated both verbally and nonverbally. It’s embodied in:
- The way we look
- The way we use language
- Our customer service
- Our pursuits in the outside community
- Our organization’s culture
- The experience that people have in working with us
How do we communicate that message?
The success of our message is entirely dependent on how well we can communicate it.
- This is decided based on both our audiences (who) and our messages (what).
- These are our strategies and general guidelines for the ways that we want to communicate, and are detailed in the next step, Rules and Styles.