CNC’s reputation is a result of what we do, why we do it, and how we do
it. In our brand model, these become our brand promise (what we do),
brand purpose (why we do it), and our brand spirit (how we do it). Together, these components inform our overall reputation – our guiding
Our brand model is the foundation for our visual identity.
Why Create a Brand Model?
Ensures the aspirations for our overarching umbrella brand are defined, agreed and documented
- Defines the principles that create long term emotional connections
with our complete audience set across our college’s offering
- Constitutes a brief for developing on-brand actions and determining
the appropriateness of initiatives by all contributors to the College of
New Caledonia brand
- Acts as a compass to align our brand’s behaviour, collectively driving
change in our reputation
Informs our CNC distinctive messaging, visual language and tone of
- Provides a complete dashboard of strategic brand elements to inspire
the entire organization
- Unifies and strengthens our individual disciplines through strategic
- Acts as a tool to achieve the business goals laid out in our strategic
plan, and our mission & vision
Our brand purpose gives meaning to why CNC exists for our complete audience set. In short, we are driven to lead, to guide, to support and to facilitate positive momentum. From the individual learner, to the community as a whole, we are inspired by movement. All because we exist to…
Inspire movement forward.
If we exist to inspire movement forward, what does our brand need to offer?
It’s essential that we provide a gathering place for ideas and learners of all kinds. We’ve been described as a centre hub, a cornerstone, a pillar in our region - and we live up to this reputation across our programs, services, and extensions of our brand.
We serve as glue, as kindling, as a heartbeat and a gateway. Therefore, we promise to...
Bring people and potential together.
In everything we do, there’s a strong sense of who we are, and where we come from.
A soul that’s unique to our region, our people, and our community. You can feel it in our generosity, in our culture of volunteerism. You can feel it in our grit, in our courage and resolve to strengthen our community. And you can feel it in our practicality, in our directly relevant and responsive offering.
This spirit of the north, the true north, balances caring with confidence. It’s a land where empathy and tenacity meet. Where support is a communal exercise, and where people recognize potential. It’s in our blood, and critical to our authenticity. It inspires our attitude, and is brought to life through our actions. Therefore, in everything we do, we are:
A balanced brand is an accessible brand. Our attributes work in tandem. They influence our tone and drive our desired reputation.