MKT-152
Principles of Marketing
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CREDITS:
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3
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LENGTH:
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15 weeks
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CAMPUS:
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Prince George
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REQUISITES:
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None
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DESCRIPTION:
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This course is an introduction to marketing activities in modern business firms. The major topics covered are target markets and segmentation, consumer behaviour, research and information systems, and the marketing mix. Throughout the course, emphasis is on the application of concepts and perspectives to current business problems and opportunities, through case studies and projects.
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Course Schedule
| ID |
SEMESTER |
CAMPUS |
DELIVERY |
LOCATION |
INSTRUCTOR |
STARTS |
ENDS |
MEETS |
| 101 |
Fall 2023 |
Prince George |
Unknown |
1-317 |
H. Gautam |
September 5 |
December 15 |
Tu Th 11:30AM Th 11:30AM |
| 101 |
Spring 2024 |
Prince George |
Unknown |
ONLINE |
H. Gautam |
January 8 |
April 26 |
TBA |
| 102 |
Fall 2023 |
Prince George |
Unknown |
2-111 |
W. Liang |
September 5 |
December 15 |
M W 4:00PM F 11:30AM |
| 103 |
Fall 2023 |
Prince George |
Unknown |
1-316 |
H. Gautam |
September 5 |
December 15 |
Th 6:30PM Th 6:30PM |
| 102 |
Spring 2024 |
Prince George |
Unknown |
1-308A |
F. Guerra Filho |
January 8 |
April 26 |
M 6:30PM |
| 103 |
Spring 2024 |
Prince George |
Unknown |
1-311 |
W. Liang |
January 8 |
April 26 |
M W 11:30AM |
| 104 |
Fall 2023 |
Prince George |
Unknown |
ONLINE |
S. McWalter |
September 5 |
December 15 |
Tu Th 11:30AM Tu 3:00PM |
| 104 |
Spring 2024 |
Prince George |
Unknown |
1-308A |
L. Abubakar-Depenau |
January 8 |
April 26 |
Tu Th 4:00PM |
| 105 |
Spring 2024 |
Prince George |
Unknown |
1-316 |
J. Reyes |
January 8 |
April 26 |
Tu 6:30PM |
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