MKT-152

Principles of Marketing

CREDITS:	3
LENGTH:	15 weeks
CAMPUS:
STARTS:
REQUISITES:	None

DESCRIPTION:
This course is an introduction to marketing activities in modern business firms. The major topics covered are target markets and segmentation, consumer behaviour, research and information systems, and the marketing mix. Throughout the course, emphasis is on the application of concepts and perspectives to current business problems and opportunities, through case studies and projects.

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