MKT-152

Principles of Marketing

CREDITS: 3
LENGTH: 15 weeks
CAMPUS: Prince George
REQUISITES: None
 
DESCRIPTION:
This course is an introduction to marketing activities in modern business firms. The major topics covered are target markets and segmentation, consumer behaviour, research and information systems, and the marketing mix. Throughout the course, emphasis is on the application of concepts and perspectives to current business problems and opportunities, through case studies and projects.

Course Schedule

ID SEMESTER CAMPUS DELIVERY LOCATION INSTRUCTOR STARTS ENDS MEETS
101 Fall 2023 Prince George Unknown 1-317 H. Gautam September 5 December 15 Tu Th 11:30AM Th 11:30AM
101 Spring 2024 Prince George Unknown ONLINE H. Gautam January 8 April 26 TBA
102 Fall 2023 Prince George Unknown 2-111 W. Liang September 5 December 15 M W 4:00PM F 11:30AM
103 Fall 2023 Prince George Unknown 1-316 H. Gautam September 5 December 15 Th 6:30PM Th 6:30PM
102 Spring 2024 Prince George Unknown 1-308A F. Guerra Filho January 8 April 26 M 6:30PM
103 Spring 2024 Prince George Unknown 1-311 W. Liang January 8 April 26 M W 11:30AM
104 Fall 2023 Prince George Unknown ONLINE S. McWalter September 5 December 15 Tu Th 11:30AM Tu 3:00PM
104 Spring 2024 Prince George Unknown 1-308A L. Abubakar-Depenau January 8 April 26 Tu Th 4:00PM
105 Spring 2024 Prince George Unknown 1-316 J. Reyes January 8 April 26 Tu 6:30PM

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