MKT-152
Principles of Marketing
|
CREDITS:
|
3
|
|
LENGTH:
|
15 weeks
|
|
CAMPUS:
|
Prince George
|
|
REQUISITES:
|
None
|
|
|
|
DESCRIPTION:
|
|
This course is an introduction to marketing activities in modern business firms. The major topics covered are target markets and segmentation, consumer behaviour, research and information systems, and the marketing mix. Throughout the course, emphasis is on the application of concepts and perspectives to current business problems and opportunities, through case studies and projects.
|
Course Schedule
| ID |
SEMESTER |
CAMPUS |
DELIVERY |
LOCATION |
INSTRUCTOR |
STARTS |
ENDS |
MEETS |
| 101 |
Intersession 2024 |
Prince George |
Unknown |
1-314 |
F. Guerra Filho |
May 6 |
July 26 |
Th 10:30AM Tu 10:30AM W 11:30AM |
| 102 |
Intersession 2024 |
Prince George |
Unknown |
1-314 |
F. Guerra Filho |
May 6 |
July 26 |
M 2:30PM Th 2:30PM W 11:30AM |
| 101 |
Spring 2025 |
Prince George |
Unknown |
ONLINE |
H. Gautam |
January 6 |
April 25 |
TBA |
| 101 |
Fall 2024 |
Prince George |
Unknown |
ONLINE |
H. Gautam |
September 3 |
December 13 |
Tu 6:30PM |
| 102 |
Fall 2024 |
Prince George |
Unknown |
3-350 |
W. Liang |
September 3 |
December 13 |
M Th 4:00PM |
| 103 |
Fall 2024 |
Prince George |
Unknown |
2-108 |
H. Gautam |
September 3 |
December 13 |
Tu F 4:00PM |
| 104 |
Fall 2024 |
Prince George |
Unknown |
1-317 |
H. Gautam |
September 3 |
December 13 |
W F 1:00PM |
| 102 |
Spring 2025 |
Prince George |
Unknown |
1-308A |
F. Guerra Filho |
January 6 |
April 25 |
M W 10:00AM |
| 103 |
Spring 2025 |
Prince George |
Unknown |
2-109 |
W. Liang |
January 6 |
April 25 |
W F 11:30AM |
| 104 |
Spring 2025 |
Prince George |
Unknown |
ONLINE |
F. Guerra Filho |
January 6 |
April 25 |
M W 8:30AM |
| 105 |
Spring 2025 |
Prince George |
Unknown |
ONLINE |
L. Abubakar-Depenau |
January 6 |
April 25 |
M W 1:00PM |
| 105 |
Fall 2024 |
Prince George |
Unknown |
1-314 |
To be Announced |
September 3 |
December 13 |
M 6:30PM |
**Please see CNC Connect for the most up to date section information.