MKT-152

Principles of Marketing

CREDITS: 3
LENGTH: 15 weeks
CAMPUS: Prince George
PRE-REQUISITES: None
CO-REQUISITES: None
 
DESCRIPTION:
This course is an introduction to marketing activities in modern business firms. The major topics covered are target markets and segmentation, consumer behaviour, research and information systems, and the marketing mix. Throughout the course, emphasis is on the application of concepts and perspectives to current business problems and opportunities, through case studies and projects.

Course Schedule

ID SEMESTER CAMPUS DELIVERY LOCATION INSTRUCTOR STARTS ENDS MEETS
CI001 Spring 2020 Prince George In Class 1-316, 1-514 F. Guerra Filho January 6 April 24 W F 2:00PM Th 8:00AM
CI002 Spring 2020 Prince George In Class 1-309, 1-514 F. Guerra Filho January 6 April 24 Tu Th 12:30PM Th 8:00AM
CI003 Spring 2020 Prince George In Class 1-315, 1-514 W. Liang January 6 April 24 W F 3:30PM W 8:00AM

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