MKT-152

Principles of Marketing

CREDITS: 3
LENGTH: 15 weeks
CAMPUS: Prince George
REQUISITES: None
 
DESCRIPTION:
This course is an introduction to marketing activities in modern business firms. The major topics covered are target markets and segmentation, consumer behaviour, research and information systems, and the marketing mix. Throughout the course, emphasis is on the application of concepts and perspectives to current business problems and opportunities, through case studies and projects.

Course Schedule

ID SEMESTER CAMPUS DELIVERY LOCATION INSTRUCTOR STARTS ENDS MEETS
101 Intersession 2022 Prince George Unknown 1-317, 1-317 F. Guerra Filho May 9 July 29 M 10:30AM Th 10:15AM
102 Intersession 2022 Prince George Unknown 2-243, 2-243 F. Guerra Filho May 9 July 29 M 3:00PM W 3:00PM

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