Icon_Media Fall 2020 offerings in light of COVID-19: Course delivery details for Fall 2020 are now available. Program offering information is available on individual program pages.
MKT-152

Principles of Marketing

CREDITS: 3
LENGTH: 15 weeks
CAMPUS: Prince George
PRE-REQUISITES: None
CO-REQUISITES: None
 
DESCRIPTION:
This course is an introduction to marketing activities in modern business firms. The major topics covered are target markets and segmentation, consumer behaviour, research and information systems, and the marketing mix. Throughout the course, emphasis is on the application of concepts and perspectives to current business problems and opportunities, through case studies and projects.

Course Schedule

ID SEMESTER CAMPUS DELIVERY LOCATION INSTRUCTOR STARTS ENDS MEETS
CI001 Intersession 2020 Prince George Alternate Delivery TBD F. Guerra Filho May 11 July 30 Tu 7:30PM Th 7:15PM
CI002 Intersession 2020 Prince George Alternate Delivery TBD F. Guerra Filho May 11 July 30 M 3:00PM W 3:00PM
CI003 Intersession 2020 Prince George Alternate Delivery TBD F. Guerra Filho May 11 July 30 M 12:45PM W 12:30PM
CI004 Intersession 2020 Prince George Alternate Delivery TBD F. Guerra Filho May 11 July 30 Tu 12:15PM Th 12:15PM
WI001 Fall 2020 Prince George Alternate Delivery TBD To be Announced September 8 December 18 TBA
WI001 Spring 2021 Prince George Alternate Delivery ONLINE To be Announced January 4 April 23 TBA

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