MKT-152

Principles of Marketing

CREDITS: 3
LENGTH: 15 weeks
CAMPUS: Prince George
PRE-REQUISITES: None
CO-REQUISITES: None
 
DESCRIPTION:
This course is an introduction to marketing activities in modern business firms. The major topics covered are target markets and segmentation, consumer behaviour, research and information systems, and the marketing mix. Throughout the course, emphasis is on the application of concepts and perspectives to current business problems and opportunities, through case studies and projects.

Course Schedule

ID SEMESTER CAMPUS DELIVERY LOCATION INSTRUCTOR STARTS ENDS MEETS
WI001 Fall 2020 Prince George Alternate Delivery ONLINE, ONLINE F. Guerra Filho September 8 December 18 M Th 3:30PM Th 11:30AM
WI001 Spring 2021 Prince George Alternate Delivery ONLINE W. Liang January 11 April 30 Tu Th 5:00PM
WI002 Fall 2020 Prince George Alternate Delivery ONLINE, ONLINE F. Guerra Filho September 8 December 18 W F 8:00AM Th 11:30AM
WI003 Fall 2020 Prince George Alternate Delivery ONLINE, ONLINE F. Guerra Filho September 8 December 18 Tu Th 12:30PM Th 11:30AM
WI004 Fall 2020 Prince George Alternate Delivery ONLINE, ONLINE H. Gautam September 8 December 18 Tu Th 5:00PM Th 6:30PM
WU005 Fall 2020 Prince George Online ONLINE, ONLINE M. Adam September 8 December 18 Th 11:30AM

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