MKT-152

Principles of Marketing

CREDITS: 3
LENGTH: 15 weeks
CAMPUS: Prince George
REQUISITES: None
 
DESCRIPTION:
This course is an introduction to marketing activities in modern business firms. The major topics covered are target markets and segmentation, consumer behaviour, research and information systems, and the marketing mix. Throughout the course, emphasis is on the application of concepts and perspectives to current business problems and opportunities, through case studies and projects.

Course Schedule

ID SEMESTER CAMPUS DELIVERY LOCATION INSTRUCTOR STARTS ENDS MEETS
001 Fall 2021 Prince George Unknown ONLINE, ONLINE H. Gautam September 7 December 17 Tu 9:30AM
002 Fall 2021 Prince George Unknown ONLINE W. Liang September 7 December 17 Tu Th 5:00PM
002 Spring 2022 Prince George Unknown ONLINE, ONLINE H. Gautam January 4 April 22 Tu 11:00AM
001 Spring 2022 Prince George Unknown ONLINE, ONLINE H. Gautam January 4 April 22 Tu 2:00PM
003 Fall 2021 Prince George Unknown ONLINE W. Liang September 7 December 17 Tu Th F 12:00PM

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