MKT-152

Principles of Marketing

CREDITS: 3
LENGTH: 15 weeks
CAMPUS: Prince George
REQUISITES: None
 
DESCRIPTION:
This course is an introduction to marketing activities in modern business firms. The major topics covered are target markets and segmentation, consumer behaviour, research and information systems, and the marketing mix. Throughout the course, emphasis is on the application of concepts and perspectives to current business problems and opportunities, through case studies and projects.

Course Schedule

ID SEMESTER CAMPUS DELIVERY LOCATION INSTRUCTOR STARTS ENDS MEETS
101 Fall 2022 Prince George Unknown 1-308A H. Gautam September 6 December 16 M W 12:30PM
102 Fall 2022 Prince George Unknown 2-111 W. Liang September 6 December 16 Tu Th 5:00PM
103 Fall 2022 Prince George Unknown 1-310B W. Liang September 6 December 16 M W 6:30PM
101 Spring 2023 Prince George Unknown 1-310A H. Gautam January 9 April 28 Tu Th 5:00PM
102 Spring 2023 Prince George Unknown 1-317 F. Guerra Filho January 9 April 28 Tu Th 11:00AM
103 Spring 2023 Prince George Unknown 1-316 W. Liang January 9 April 28 Tu Th 8:00AM

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