MKT-152
Principles of Marketing
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CREDITS:
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3
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LENGTH:
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15 weeks
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CAMPUS:
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Prince George
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REQUISITES:
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None
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DESCRIPTION:
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This course is an introduction to marketing activities in modern business firms. The major topics covered are target markets and segmentation, consumer behaviour, research and information systems, and the marketing mix. Throughout the course, emphasis is on the application of concepts and perspectives to current business problems and opportunities, through case studies and projects.
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Course Schedule
| ID |
SEMESTER |
CAMPUS |
DELIVERY |
LOCATION |
INSTRUCTOR |
STARTS |
ENDS |
MEETS |
| 102 |
Intersession 2025 |
Prince George |
Unknown |
2-121 |
F. Guerra Filho |
May 5 |
July 25 |
M 5:30PM W 5:30PM |
| 102 |
Spring 2026 |
Prince George |
Unknown |
2-502 |
F. Guerra Filho |
January 5 |
April 24 |
M W 1:00PM |
| 101 |
Fall 2025 |
Prince George |
Unknown |
1-309 |
H. Gautam |
September 2 |
December 12 |
M W 4:00PM |
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