THMG-308

Marketing the Tourism Industry

CREDITS: 3
LENGTH: 15 weeks
CAMPUS: Prince George
PRE-REQUISITES: None
CO-REQUISITES: None
 
DESCRIPTION:
Marketing is integrated into almost every facet of a hospitality and/or tourism organization. In this course the learner will explore basic concepts of marketing in order to evaluate the best practices for today's tourism organizations. This course focuses on major marketing decisions that tourism and hotel managers face in researching demand, generating and sustaining demand for their products and services.

Course Schedule

ID SEMESTER CAMPUS DELIVERY LOCATION INSTRUCTOR STARTS ENDS MEETS
WI005 Fall 2020 Prince George Alternate Delivery ONLINE, ONLINE D. Jung September 8 December 18 Tu 11:30AM M 11:30AM

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