THMG-308
Marketing the Tourism Industry
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CREDITS:
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3
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LENGTH:
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15 weeks
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CAMPUS:
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Prince George
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REQUISITES:
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None
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DESCRIPTION:
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Marketing is integrated into almost every facet of a hospitality and/or tourism organization. In this course the learner will explore basic concepts of marketing in order to evaluate the best practices for today's tourism organizations. This course focuses on major marketing decisions that tourism and hotel managers face in researching demand, generating and sustaining demand for their products and services.
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Course Schedule
| ID |
SEMESTER |
CAMPUS |
DELIVERY |
LOCATION |
INSTRUCTOR |
STARTS |
ENDS |
MEETS |
| 106 |
Fall 2024 |
Prince George |
Unknown |
1-311 |
D. Jung |
September 3 |
December 13 |
M 2:30PM |
| 101 |
Spring 2025 |
Prince George |
Unknown |
2-243 |
D. Jung |
January 6 |
April 25 |
M 2:30PM |
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