THMG-308

Marketing the Tourism Industry

CREDITS:	3
LENGTH:	15 weeks
CAMPUS:
STARTS:
REQUISITES:	None

DESCRIPTION:
Marketing is integrated into almost every facet of a hospitality and/or tourism organization. In this course the learner will explore basic concepts of marketing in order to evaluate the best practices for today's tourism organizations. This course focuses on major marketing decisions that tourism and hotel managers face in researching demand, generating and sustaining demand for their products and services.

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