MKT-271

Consumer Behaviour

CREDITS: 3
LENGTH: 15 weeks
CAMPUS: Prince George
REQUISITES: Prerequisite: MKT-152 minimum C
 
DESCRIPTION:
A study of the various influences affecting the consumer in the purchasing process. Economic and demographic factors will be among the many considerations examined. The consumer decision-making process and its implication on a company's market research design, data collection, and interpretation process will be covered.
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Course Schedule

ID SEMESTER CAMPUS DELIVERY LOCATION INSTRUCTOR STARTS ENDS MEETS
101 Fall 2026 Prince George Unknown 2-243 W. Liang September 8 December 18 Tu F 4:00PM
101 Spring 2027 Prince George Unknown 1-317 W. Liang January 4 April 23 Tu Th 11:30AM

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