MKT-271
Consumer Behaviour
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CREDITS:
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3
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LENGTH:
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15 weeks
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CAMPUS:
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Prince George
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REQUISITES:
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Prerequisite: MKT-152 minimum C
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DESCRIPTION:
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A study of the various influences affecting the consumer in the purchasing process. Economic and demographic factors will be among the many considerations examined. The consumer decision-making process and its implication on a company's market research design, data collection, and interpretation process will be covered.
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Course Schedule
| ID |
SEMESTER |
CAMPUS |
DELIVERY |
LOCATION |
INSTRUCTOR |
STARTS |
ENDS |
MEETS |
| 101 |
Intersession 2024 |
Prince George |
Unknown |
1-316 |
L. Abubakar-Depenau |
May 6 |
July 26 |
W 12:45PM F 12:30PM W 3:00PM |
| 102 |
Intersession 2024 |
Prince George |
Unknown |
1-308B |
F. Guerra Filho |
May 6 |
July 26 |
Tu 12:45PM F 12:30PM W 8:00AM |
| 101 |
Fall 2024 |
Prince George |
Unknown |
2-109 |
C. Soares |
September 3 |
December 13 |
Th 1:00PM M 1:00PM |
| 101 |
Spring 2025 |
Prince George |
Unknown |
ONLINE |
F. Guerra Filho |
January 6 |
April 25 |
M W 1:00PM |
| 102 |
Spring 2025 |
Prince George |
Unknown |
1-309 |
W. Liang |
January 6 |
April 25 |
Th 6:30PM |
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