MKT-271
Consumer Behaviour
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CREDITS:
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3
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LENGTH:
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15 weeks
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CAMPUS:
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Prince George
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REQUISITES:
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Prerequisite: MKT-152 minimum C
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DESCRIPTION:
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A study of the various influences affecting the consumer in the purchasing process. Economic and demographic factors will be among the many considerations examined. The consumer decision-making process and its implication on a company's market research design, data collection, and interpretation process will be covered.
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Course Schedule
| ID |
SEMESTER |
CAMPUS |
DELIVERY |
LOCATION |
INSTRUCTOR |
STARTS |
ENDS |
MEETS |
| 101 |
Intersession 2026 |
Prince George |
Unknown |
ONLINE |
C. Soares |
May 4 |
July 24 |
Tu 11:30AM Th 11:30AM |
| 101 |
Fall 2026 |
Prince George |
Unknown |
2-243 |
W. Liang |
September 8 |
December 18 |
Tu F 4:00PM |
| 101 |
Spring 2027 |
Prince George |
Unknown |
1-317 |
W. Liang |
January 4 |
April 23 |
Tu Th 11:30AM |
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