MKT-271
Consumer Behaviour
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CREDITS:
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3
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LENGTH:
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15 weeks
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CAMPUS:
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Prince George
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REQUISITES:
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Prerequisite: MKT-152 minimum C
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DESCRIPTION:
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A study of the various influences affecting the consumer in the purchasing process. Economic and demographic factors will be among the many considerations examined. The consumer decision-making process and its implication on a company's market research design, data collection, and interpretation process will be covered.
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Course Schedule
| ID |
SEMESTER |
CAMPUS |
DELIVERY |
LOCATION |
INSTRUCTOR |
STARTS |
ENDS |
MEETS |
| 101 |
Intersession 2025 |
Prince George |
Unknown |
1-317 |
F. Guerra Filho |
May 5 |
July 25 |
M 2:30PM W 2:30PM |
| 102 |
Intersession 2025 |
Prince George |
Unknown |
1-317 |
F. Guerra Filho |
May 5 |
July 25 |
M 11:30AM W 11:30AM |
| 101 |
Spring 2026 |
Prince George |
Unknown |
2-108 |
F. Guerra Filho |
January 5 |
April 24 |
Tu F 10:00AM |
| 101 |
Fall 2025 |
Prince George |
Unknown |
ONLINE |
C. Soares |
September 2 |
December 12 |
M W 8:30AM |
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