MKT-271

Consumer Behaviour

CREDITS: 3
LENGTH: 15 weeks
CAMPUS: Prince George
PRE-REQUISITES: None
CO-REQUISITES: None
 
DESCRIPTION:
A study of the various influences affecting the consumer in the purchasing process. Economic and demographic factors will be among the many considerations examined. The consumer decision-making process and its implication on a company's market research design, data collection, and interpretation process will be covered. Prerequisite: MKT 152

Course Schedule

ID SEMESTER CAMPUS DELIVERY LOCATION INSTRUCTOR STARTS ENDS MEETS
CI001 Spring 2020 Prince George Alternate Delivery 2-121, 1-514 F. Guerra Filho January 6 April 24 Tu 8:00AM W 8:00AM
CI001 Intersession 2020 Prince George Alternate Delivery TBD F. Guerra Filho May 11 July 30 Tu 3:00PM Th 3:15PM
CI002 Intersession 2020 Prince George Alternate Delivery TBD F. Guerra Filho May 11 July 30 Tu 12:15PM Th 12:15PM

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