MKT-271
Consumer Behaviour
|
CREDITS:
|
3
|
|
LENGTH:
|
15 weeks
|
|
CAMPUS:
|
Prince George
|
|
REQUISITES:
|
Prerequisite: MKT-152 minimum C
|
|
|
|
DESCRIPTION:
|
|
A study of the various influences affecting the consumer in the purchasing process. Economic and demographic factors will be among the many considerations examined. The consumer decision-making process and its implication on a company's market research design, data collection, and interpretation process will be covered.
|
Course Schedule
| ID |
SEMESTER |
CAMPUS |
DELIVERY |
LOCATION |
INSTRUCTOR |
STARTS |
ENDS |
MEETS |
| 101 |
Fall 2024 |
Prince George |
Unknown |
2-109 |
C. Soares |
September 3 |
December 13 |
Th 1:00PM M 1:00PM F 8:00AM |
| 101 |
Spring 2025 |
Prince George |
Unknown |
ONLINE |
F. Guerra Filho |
January 6 |
April 25 |
M W 1:00PM |
| 102 |
Spring 2025 |
Prince George |
Unknown |
1-309 |
W. Liang |
January 6 |
April 25 |
Th 6:30PM |
**Please see CNC Connect for the most up to date section information.