MKT-271

Consumer Behaviour

CREDITS: 3
LENGTH: 15 weeks
CAMPUS: Prince George
REQUISITES: Prerequisite: MKT-152 minimum C
 
DESCRIPTION:
A study of the various influences affecting the consumer in the purchasing process. Economic and demographic factors will be among the many considerations examined. The consumer decision-making process and its implication on a company's market research design, data collection, and interpretation process will be covered.

Course Schedule

ID SEMESTER CAMPUS DELIVERY LOCATION INSTRUCTOR STARTS ENDS MEETS
101 Spring 2023 Prince George Unknown ONLINE F. Guerra Filho January 9 April 28 Tu Th 8:00AM
102 Spring 2023 Prince George Unknown ONLINE F. Guerra Filho January 9 April 28 M W 12:30PM

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