MKT-266
Promotion
CREDITS:
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3
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LENGTH:
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15 weeks
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CAMPUS:
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Prince George
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REQUISITES:
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Prerequisite: MKT-152 minimum C
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DESCRIPTION:
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This course focuses on planning a media campaign. The four elements of promotion (personal selling, advertising, publicity, and sales promotions) will be examined separately, and in relation to each other, from the marketing manager's point of view. Special attention will be given to forms of promotion, such as special events.
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Course Schedule
ID |
SEMESTER |
CAMPUS |
DELIVERY |
LOCATION |
INSTRUCTOR |
STARTS |
ENDS |
MEETS |
101 |
Intersession 2025 |
Prince George |
Unknown |
2-108 |
F. Guerra Filho |
May 5 |
July 25 |
Th 8:30AM Tu 8:45AM |
101 |
Spring 2026 |
Prince George |
Unknown |
1-310B |
F. Guerra Filho |
January 5 |
April 24 |
W F 11:30AM |
101 |
Fall 2025 |
Prince George |
Unknown |
3-350 |
H. Gautam |
September 2 |
December 12 |
M W 11:30AM |
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