MKT-266

Promotion

CREDITS: 3
LENGTH: 15 weeks
CAMPUS: Prince George
REQUISITES: Prerequisite: MKT-152 minimum C
 
DESCRIPTION:
This course focuses on planning a media campaign. The four elements of promotion (personal selling, advertising, publicity, and sales promotions) will be examined separately, and in relation to each other, from the marketing manager's point of view. Special attention will be given to forms of promotion, such as special events.

Course Schedule

ID SEMESTER CAMPUS DELIVERY LOCATION INSTRUCTOR STARTS ENDS MEETS
101 Intersession 2025 Prince George Unknown 2-108 F. Guerra Filho May 5 July 25 Th 8:30AM Tu 8:45AM
101 Spring 2026 Prince George Unknown 1-310B F. Guerra Filho January 5 April 24 W F 11:30AM
101 Fall 2025 Prince George Unknown 3-350 H. Gautam September 2 December 12 M W 11:30AM

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