MKT-266

Promotion

CREDITS: 3
LENGTH: 15 weeks
CAMPUS: Prince George
PRE-REQUISITES: CEWS-114
CO-REQUISITES: None
 
DESCRIPTION:
This course focuses on planning a media campaign. The four elements of promotion (personal selling, advertising, publicity, and sales promotions) will be examined separately, and in relation to each other, from the marketing manager's point of view. Special attention will be given to forms of promotion, such as special events. Prerequisite: MKT 152

Course Schedule

ID SEMESTER CAMPUS DELIVERY LOCATION INSTRUCTOR STARTS ENDS MEETS
CI001 Spring 2020 Prince George Alternate Delivery 1-317, 1-514 F. Guerra Filho January 6 April 24 M W 5:00PM W 6:30PM
CI001 Intersession 2020 Prince George Alternate Delivery TBD H. Gautam May 11 July 30 M 5:00PM 5:00PM

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