MKT-266

Promotion

CREDITS: 3
LENGTH: 15 weeks
CAMPUS: Prince George
REQUISITES: Prerequisite: MKT-152 minimum C
 
DESCRIPTION:
This course focuses on planning a media campaign. The four elements of promotion (personal selling, advertising, publicity, and sales promotions) will be examined separately, and in relation to each other, from the marketing manager's point of view. Special attention will be given to forms of promotion, such as special events.

Course Schedule

ID SEMESTER CAMPUS DELIVERY LOCATION INSTRUCTOR STARTS ENDS MEETS
101 Intersession 2024 Prince George Unknown 1-316 F. Guerra Filho May 6 July 26 W 10:30AM F 10:30AM
101 Spring 2024 Prince George Unknown ONLINE J. Reyes January 8 April 26 Tu 11:30AM
102 Spring 2024 Prince George Unknown ONLINE C. Patterson January 8 April 26 Tu F 11:30AM

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