MKT-266

Promotion

CREDITS: 3
LENGTH: 15 weeks
CAMPUS:
STARTS:
REQUISITES: Prerequisite: MKT-152 minimum C
 
DESCRIPTION:
This course focuses on planning a media campaign. The four elements of promotion (personal selling, advertising, publicity, and sales promotions) will be examined separately, and in relation to each other, from the marketing manager's point of view. Special attention will be given to forms of promotion, such as special events.

Course Schedule

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