THMG-316

Strategic Tourism Management

CREDITS: 3
LENGTH: 15 weeks
CAMPUS: Prince George
PRE-REQUISITES: None
CO-REQUISITES: None
 
DESCRIPTION:
This course explores strategic management and planning in a hotel and tourism environment. Using both a theoretical and practical approach, students examine the concepts of strategic planning and competitive strategy, and how they can be successfully applied by organizations in an increasingly complex and global tourism environment. Students examine the management challenges and opportunities of small tourism entities and the unique environments in which they operate, including hotels.

Course Schedule

ID SEMESTER CAMPUS DELIVERY LOCATION INSTRUCTOR STARTS ENDS MEETS
WI004 Fall 2020 Prince George Alternate Delivery ONLINE F. Matheus September 8 December 18 Tu 3:00PM
WI005 Spring 2021 Prince George Alternate Delivery ONLINE F. Matheus January 11 April 30 Tu 3:00PM

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