MKT-286

Digital Marketing Essentials

CREDITS:	3
LENGTH:	15 weeks
CAMPUS:
STARTS:
REQUISITES:	Prerequisite: MKT-152, CIS-165, minimum C Required Supporting Lab: MKT-286L

DESCRIPTION:
The digital marketing course is designed to help students learn how today's competitive businesses develop online marketing strategies in the digital marketplace. This course will provide fundamental understanding of the internet marketplace and some related hands-on experience to better equip learners with the skills needed to perform vital digital marketing functions. The course will require digital resources and will involve homework; thus, it is advised that students have a regular access to a personal computer and internet.

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