MKT-272

Marketing Research Methods

CREDITS: 3
LENGTH: 15 weeks
CAMPUS:
STARTS:
REQUISITES: Prerequisite: MATH-157, MKT-152 minimum C
Required Supporting Lab: MKT-272L
 
DESCRIPTION:
This is an introductory course in marketing research. Topics include research design, data collection, sampling, and data analysis. The class wi!! conduct a marketing research project, carrying out all the steps from problem analysis to a final research report. The lab sessions will be focused on how to use the statistical software SPSS for Windows.
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