MKT-272

Marketing Research Methods

CREDITS: 3
LENGTH: 15 weeks
CAMPUS: Prince George
PRE-REQUISITES: None
CO-REQUISITES: None
 
DESCRIPTION:
This is an introductory course in marketing research. Topics include research design, data collection, sampling, and data analysis. The class will carry out a marketing research project, beginning with a problem analysis, and leading to a final research report. Prerequisites: MATH 157, MKT 152

Course Schedule

ID SEMESTER CAMPUS DELIVERY LOCATION INSTRUCTOR STARTS ENDS MEETS
CI001 Spring 2020 Prince George Alternate Delivery 2-112, 1-514 W. Liang January 6 April 24 M 8:00AM W 11:30AM

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