MKT-272

Marketing Research Methods

CREDITS: 3
LENGTH: 15 weeks
CAMPUS: Prince George
REQUISITES: Prerequisite: MATH-157, MKT-152 minimum C
Required Supporting Lab: MKT-272L
 
DESCRIPTION:
This is an introductory course in marketing research. Topics include research design, data collection, sampling, and data analysis. The class will carry out a marketing research project, beginning with a problem analysis, and leading to a final research report.

Course Schedule

ID SEMESTER CAMPUS DELIVERY LOCATION INSTRUCTOR STARTS ENDS MEETS
101 Spring 2023 Prince George Unknown 1-315 W. Liang January 9 April 28 W F 2:00PM

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