MKT-272
Marketing Research Methods
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CREDITS:
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3
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LENGTH:
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15 weeks
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CAMPUS:
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Prince George
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REQUISITES:
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Prerequisite: MATH-157, MKT-152 minimum C
Required Supporting Lab: MKT-272L
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DESCRIPTION:
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This is an introductory course in marketing research. Topics include research design, data collection, sampling, and data analysis. The class wi!! conduct a marketing research project, carrying out all the steps from problem analysis to a final research report. The lab sessions will be focused on how to use the statistical software SPSS for Windows.
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Course Schedule
| ID |
SEMESTER |
CAMPUS |
DELIVERY |
LOCATION |
INSTRUCTOR |
STARTS |
ENDS |
MEETS |
| 101 |
Spring 2026 |
Prince George |
Unknown |
3-350 |
W. Liang |
January 5 |
April 24 |
M W 11:30AM |
| 101 |
Fall 2025 |
Prince George |
Unknown |
2-121 |
W. Liang |
September 2 |
December 12 |
M W 11:30AM |
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