MKT-251

Mkt Management Theory & Applic

CREDITS: 3
LENGTH: 15 weeks
CAMPUS: Prince George
PRE-REQUISITES: None
CO-REQUISITES: None
 
DESCRIPTION:
This course presents the analysis of marketing management as it relates to marketing opportunities, marketing planning, and product strategy. The decision-making responsibilities of the marketing manager are examined with particular emphasis on market research, demand analysis, cost analysis, and market planning and development. Case studies and computer-based simulations are used extensively throughout the course. Prerequisite: MKT 152

Course Schedule

ID SEMESTER CAMPUS DELIVERY LOCATION INSTRUCTOR STARTS ENDS MEETS
CI001 Spring 2020 Prince George Alternate Delivery 2-112 W. Liang January 6 April 24 F 10:00AM
CI001 Intersession 2020 Prince George Alternate Delivery TBD H. Gautam May 11 July 30 M Tu Th 10:30AM

Course not available at your campus? Make a course or program request here.

**Please see CNC Connect for the most up to date section information.