MKT-251
Mkt Management Theory & Applic
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CREDITS:
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3
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LENGTH:
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15 weeks
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CAMPUS:
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Prince George
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REQUISITES:
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Prerequisite: MKT-152 minimum C
Required Supporting Lab: MKT-251L
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DESCRIPTION:
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This course presents the analysis of marketing management as it relates to marketing opportunities, marketing planning, and product strategy. The decision-making responsibilities of the marketing manager are examined with particular emphasis on market research, demand analysis, cost analysis, and market planning and development. Case studies and computer-based simulations are used extensively throughout the course.
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Course Schedule
| ID |
SEMESTER |
CAMPUS |
DELIVERY |
LOCATION |
INSTRUCTOR |
STARTS |
ENDS |
MEETS |
| 101 |
Fall 2024 |
Prince George |
Unknown |
1-309 |
W. Liang |
September 3 |
December 13 |
Th 6:30PM |
| 102 |
Fall 2024 |
Prince George |
Unknown |
ONLINE |
L. Abubakar-Depenau |
September 3 |
December 13 |
TBA |
| 101 |
Spring 2025 |
Prince George |
Unknown |
1-311 |
F. Guerra Filho |
January 6 |
April 25 |
M W 5:00PM |
| 102 |
Spring 2025 |
Prince George |
Unknown |
ONLINE |
To be Announced |
January 6 |
April 25 |
Tu Th 11:30AM |
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