MKT-251
Mkt Management Theory & Applic
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CREDITS:
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3
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LENGTH:
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15 weeks
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CAMPUS:
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Prince George
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REQUISITES:
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Prerequisite: MKT-152 minimum C
Required Supporting Lab: MKT-251L
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DESCRIPTION:
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This course presents the analysis of marketing management as it relates to marketing opportunities, marketing planning, and product strategy. The decision-making responsibilities of the marketing manager are examined with particular emphasis on market research, demand analysis, cost analysis, and market planning and development. Case studies and computer-based simulations are used extensively throughout the course.
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Course Schedule
| ID |
SEMESTER |
CAMPUS |
DELIVERY |
LOCATION |
INSTRUCTOR |
STARTS |
ENDS |
MEETS |
| 101 |
Spring 2026 |
Prince George |
Unknown |
1-314 |
W. Liang |
January 5 |
April 24 |
Tu Th 8:30AM |
| 101 |
Fall 2025 |
Prince George |
Unknown |
2-112 |
W. Liang |
September 2 |
December 12 |
M W 2:30PM |
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