MKT-251

Mkt Management Theory & Applic

CREDITS: 3
LENGTH: 15 weeks
CAMPUS: Prince George
REQUISITES: Prerequisite: MKT-152 minimum C
Required Supporting Lab: MKT-251L
 
DESCRIPTION:
This course presents the analysis of marketing management as it relates to marketing opportunities, marketing planning, and product strategy. The decision-making responsibilities of the marketing manager are examined with particular emphasis on market research, demand analysis, cost analysis, and market planning and development. Case studies and computer-based simulations are used extensively throughout the course.

Course Schedule

ID SEMESTER CAMPUS DELIVERY LOCATION INSTRUCTOR STARTS ENDS MEETS
101 Spring 2023 Prince George Unknown ONLINE F. Guerra Filho January 9 April 28 Tu Th 12:30PM

**Please see CNC Connect for the most up to date section information.