Switching from one brand to another requires learning the best ways to use, design with, and live the new CNC brand. Those who have been trained as Creative Users now belong to a creative community of practice and will soon be oriented to CNC’s new Brand Days program.
Monthly brand days will be held where the CNC community will bring any documents, forms, or creative projects designed for feedback and review. With collective feedback will come collective learning and sustainability of the new brand direction.
Look for more information on Brand Days in May 2019.
It all started with hiring Canadian-based market research firm, Leger Marketing (linked - https://leger360.com) to support the project. After extensive surveys throughout CNC’s region and the province, Leger identified a disconnect between CNC’s reputation and its visual identity:
A major rebrand will result in increased brand identification and recognition among BC’s colleges, and beyond. Other post secondary institutions that have rebranded have seen increased revenue and student enrollment as a direct result of a new visual identity.
Yes! Over 500 people provided their input in interviews, collaborative workshops, feedback sessions, and steering committees. We consulted students (current and prospective), employees, instructors, alumni, donors, partners, and stakeholders throughout the project.
We gave over 65 presentations to key groups on campus, including town halls and presenting to program coordinators and student stakeholders. Project updates were made available via email, a dedicated project webpage, and the CNC Connection newsletter.
The font for the primary and secondary logos is classic and contemporary. It’s bold, yet understated, and gives a nod to the long-standing history that CNC has within the region.
The bar is a unique, simple graphic element of the logo, and it represents one of CNC’s most important brand qualities: connection. You will see the bar being used creatively throughout design and campaigns, extending the life of the brand as we evolve and grow.
CNC’s Brand Guidelines give direction on when to use the primary and secondary logos, but the primary logo is to be used in most cases.
Tel: +1 250-562-2131 ext. 5859
Monday to Friday: 8am-4pm
Those who have been trained as Creative Users now belong to a creative community of practice and will soon be oriented to CNC’s new Brand Days program.