Tourism Prince George, in collaboration with the College of New Caledonia (CNC), has used its latest Tourism Industry Night to explore Regenerative Tourism. The event brought together students, industry leaders, and stakeholders to delve into how regenerative tourism practices could cultivate sustainable growth for communities and enrich our local culture and global environment.

On Thursday November 28th, 2024 the evening was moderated by Angela Keech, Indigenous Tourism Specialist Northern BC, a respected figure from Indigenous Tourism BC, renowned for her advocacy and insightful perspectives on tourism.

The panel discussion featured a diverse and dynamic group of industry experts:

• Erica Hummel, Director at Destination BC, who brought a wealth of knowledge on destination management and visitor experience enhancement.
• Rob van Adrichem, Director of External Relations at the Community Energy Association, whose expertise lay in integrating community and sustainability initiatives.
• Gagandeep Singh, General Manager at Coast Prince George Hotel by APA, known for implementing eco-friendly practices and advancing hospitality sustainability.
• Lauren Phillips, Owner of OVERhang, a forerunner in adventure tourism committed to sustainable and eco-conscious operations.

This gathering at House of Ancestors “Uda Dune Baiyoh” Conference Centre fostered dialogue, collaboration, and learning opportunities among attendees. Regenerative tourism, a forward-thinking approach, emphasized giving back to the land and communities while minimizing environmental impacts. It was recognized as an essential practice poised to innovate and reshape the tourism industry in an era of heightened ecological awareness.

"We were excited to provide a platform where experienced professionals and eager learners could connect," said Colin Carson, CEO at Tourism Prince George. "Through shared expertise and innovative dialogue, this event created new pathways for sustainable tourism practices."

“The Tourism Industry Night is an annual highlight for our students to hear from and connect with experts on ways to enhance visitor experiences and bolster the sector’s resilience for the enrichment of our region and communities,” said Cindy Heitman, CNC’s President. “As a lifelong resident of the region, I share the enthusiasm of the College in providing educational opportunities that meet the area’s workforce needs in tourism and hotel management while showcasing its natural beauty and wonderful people.”